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EntertainmentSonnie Badu urges gospel musicians to add commercial value to their craft...

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Sonnie Badu urges gospel musicians to add commercial value to their craft or risk losing opportunities

Renowned gospel artist Sonnie Badu has encouraged a balanced approach between spirit-filled and commercialised gospel music.

During an interview on Morning Starr with Naa Dedei Tettey on Wednesday, Badu stressed the importance of blending both spiritual depth and commercial appeal in gospel music.

He warned against allowing commercial interests to overshadow the spiritual essence, emphasising that both aspects should complement each other.

“Regret comes in at the end of the day after realising you were solely spirit-filled and have missed so many opportunities,” he stated.

Sonnie Badu also noted that uploading songs on digital platforms incurs costs, and therefore, commercialising spirit-filled music can be of financial benefit to gospel musicians, allowing them to sustain their craft and gift. He also urged gospel musicians to balance commercialisation and spirituality.

“Leverages gained after your music blesses the world become a plus for your craft,” he remarked.

He went on to explain that music resonates with the soul, so even with language differences, a musician’s work can have a global impact and be widely appreciated if they excel in their craft.

The gospel musician also disclosed that his upcoming “Afro Monty” concert in partnership with Silicon House will take place on November 29 at Independence Square.

Badu also shared that the event is free, promising Ghanaians an extraordinary experience that will raise the bar and exceed expectations.

“If you don’t come early, you’re going to miss your seat because it’s free at Independence Square,” he added.

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