George Britton, CEO of GB Records, recently discussed the potential benefits of Sarkodie partnering with a major label.
During an interview on ClassFM’s Morning Show with Prince Benjamin, Britton reflected on Sarkodie‘s accomplishments and considered whether his global recognition matched that of Burna Boy.
Britton noted that Burna Boy’s name is widely recognized, even on the streets of London, and expressed a desire for Ghanaian artists to reach similar levels of fame.
He emphasized that international collaborations are crucial for Ghanaian artists to break into global markets and media.
With 15 years of experience in talent management, Britton highlighted the necessity for Ghanaian artists to negotiate deals with international labels.
He warned that without these partnerships, the country could miss out on significant revenue and opportunities in music tourism.
Sarkodie, on the other hand, has taken pride in his independent success.
In his 2024 Hennessy Cypher, he criticized traditional record deals, comparing them to being “caged in a zoo.” This highlights his preference for maintaining artistic freedom and control over his career.