Renowned Ghanaian gospel artist, Diana Hamilton, has shed light on the financial challenges confronting fellow musicians in the industry.
In a recent interview on ‘X Zone’ on TV XYZ, Hamilton brought attention to the difficulties faced by the gospel industry in Ghana, particularly in securing sponsorships for events.
During the conversation with host Afia Owusu, Hamilton disclosed the reluctance of many companies to sponsor gospel events, impeding the industry’s growth.
She outlined instances where companies either outrightly refused sponsorship or expressed disapproval, leading to a scarcity of sponsors for gospel events.
According to Hamilton, some companies explicitly state their unwillingness to support gospel events, while others convey their reluctance, contributing to a limited pool of sponsors.
The artist expressed uncertainty about whether this phenomenon arises from the anticipation of low returns or a perceived lack of profitability in sponsoring gospel events.
Reflecting on her role as a brand ambassador for Awake drinking water and Enterprise Life Insurance, Hamilton attributed her success in securing those deals to what she described as “divine intervention.”