Betika, Ghana’s fastest-growing gaming firm, has started a ride-safe campaign dubbed “Speed Thrills But Kills.”
The program attempts to raise motorcyclists’ awareness of road safety before, during, and after the holiday season.
As part of the program, Betika spoke with riders in places including Adjiringanor, Madina, Circle, and Abbosey Okai to instruct them on complying to traffic safety regulations such respecting the rights of other road users and the traffic signal.
In order to save lives, they also distributed roughly a thousand reflector jackets.
Marketing Coordinator for Betika Ghana, Ernest Ayesu Ghartey used the opportunity to express Betika’s commitment to invest in the youth in all ways possible and also urged riders to always be in their protective gear.
He added, “I hope this campaign will remind riders of the need to ride properly to prevent avoidable accidents and fatalities. Betika is dedicated to helping the government and its agencies reduce traffic accidents through initiatives like this”.