The President of the Musicians Union of Ghana (MUSIGA), Bessa Simons, emphasized the significance of the upcoming Akwaaba Festival as a showcase of Ghana’s rich and diverse cultural heritage.
Simons stated that MUSIGA is collaborating closely with the organizers to ensure the success of the event.
Scheduled to take place from March 6 to March 8 at the National Theatre, this year’s Akwaaba Festival, the third edition, is organized by Joe Osae’s Ceejay Multimedia in partnership with MUSIGA and with support from the Ghana Tourism Authority.
Simons views the festival as a valuable platform for artists of all kinds to express their art, contributing to the growth of Ghana’s cultural infrastructure. He commended the festival for providing opportunities for arts practitioners to showcase their talents proudly.
Joe Osae, the CEO of Ceejay Multimedia, known for his expertise in cultural and multimedia initiatives, has been instrumental in organizing the Akwaaba Festival since its inception in 2022.
His multifaceted approach promises another exciting presentation this year.
The Akwaaba Festival 2024 will feature various activities, including exhibitions and sales of Ghanaian art, traditional textiles, fashion accessories, local beverages, and a food bazaar. MUSIGA will host free live performances on March 6 and March 7 as part of the festival’s entertainment lineup.
“Music offers the capable wings on which events of all sorts fly. MUSIGA is happy Akwaaba Festival recognises that fact. Our selected members for the bash are rehearsing hard. It is a big forum for them to show everyone what they can do. They promise to make everyone happy at the festival,” Bessa Simons pointed out.
The festival’s pinnacle will take place in the main auditorium on March 8, known as Akwaaba Night. It promises to be a captivating fusion of music, fashion, and dance, featuring performances by renowned acts such as the Ghana Dance Ensemble, guitarist Akablay and his Abiza Band, and highlife maestro Pat Thomas. Additionally, the night will include an awards ceremony and the launch of the Miss Akwaaba 2024 pageant.
“We invite everyone to this year’s Akwaaba Festival. Come have fun, come experience some great Ghanaian culture, come enjoy some first-rate music from MUSIGA members,” Bessa Simons urged all culture and music lovers.