On August 24, 2024, the opposition National Democratic Congress (NDC) launched its manifesto for the upcoming December 7 elections, following the governing New Patriotic Party‘s (NPP) earlier release.
Both parties emphasize enhancing the creative arts and tourism sectors through government support, but they adopted different strategies.
NDC’s Plans:
The NDC’s agenda, part of its broader “Resetting Ghana” initiative, aims to overhaul struggling sectors by focusing on reforming financing and attracting investments in creative arts and tourism. Their approach includes support for content creators and enterprises of all sizes, along with policies to promote Ghanaian creativity through initiatives like “The Black Star Experience,” a year-round celebration of Ghanaian culture.
The NDC also plans to enforce local content broadcasting, enhance infrastructure with projects like an ultra-modern recreation village, and establish a management system for effective royalty collection.
NPP’s Plans:
The NPP, on the other hand, emphasizes continuing successful initiatives like the “Year of Return” while adding new strategies to boost the sector. Their approach focuses on leveraging the Development Bank Ghana (DBG) to support the sector, offering tax incentives to attract private investments, and promoting cultural heritage through a dedicated fund.
The NPP also plans to enhance infrastructure, including completing a conference facility and establishing a National Hospitality Training School.
Additionally, they aim to boost travel with a Travel Protocol Service (TPS) for creatives and an e-visa policy to attract more visitors.
Comparative Analysis:
The NDC’s “Black Star Experience” centers on cultural celebrations, while the NPP focuses on infrastructure, financing, and policy changes.
The NDC leans more toward public sector-driven initiatives, while the NPP emphasizes private sector involvement.
Both parties prioritize job creation and skills development, but the NPP offers more concrete initiatives like creative hubs and specialized training programs.
Which Plan Might Succeed?
The NPP’s focus on international engagement and private sector involvement could give it an edge, with practical policies aimed at increasing tourism and revenue.
However, the NDC’s strategy of building a strong foundation for the creative arts sector through public investment and cultural heritage promotion could have lasting benefits.
Conclusion:
Both parties present ambitious plans for Ghana’s creative arts and tourism sectors, with distinct approaches.
The success of either plan will depend on effective implementation, the sector’s response, and the ability to adapt to evolving conditions.