The Local Organizing Committee (LOC) for the 13th African Games has partnered with the popular short-form video platform TikTok to create and customize content for the upcoming 13th African Games in Accra 2023.
Since the partnership began on March 8th, the official TikTok page for the African Games has seen significant growth, garnering over 16,000 followers in just two weeks. The content related to the Games has also accumulated over 5 million views.
Throughout the tournament, the LOC Media has been using TikTok to provide fans with exclusive content, including behind-the-scenes moments, team arrivals, interview sessions, and live game coverage. This collaboration aims to offer fans a unique opportunity to experience the African Games and more.
Fans can access the African Games Hub on TikTok by searching for terms like “African Games 2023” and “African Games 2024.” The hub features the latest content from creators, national teams, sports federations, broadcasters, players, volunteers, and officials.
With over 5 million views under the hashtag #AfricanGames2023 to date, this partnership highlights TikTok’s role in promoting African sports and engaging fans.
It provides a platform for fans to share their passion for the African Dream and stay updated on the latest African Games content.