Shoppers navigate the bustling streets from Roxy Cinema through Tudu to Makola and Kantamanto Market due to heavy traffic, opting for a walk through the bustling shops under the sun’s intense heat, creating a lively Christmas shopping atmosphere in the heart of Accra’s business district.
The continuous hum of activity, swift movement of people, and the transportation of goods, including ‘Christmas goats’ and ‘fowls,’ paint a vibrant picture of Makola and Kantamanto Street or Market just hours before Christmas.
Despite the festive excitement, challenges arise. Price fluctuations are noticeable as demand peaks, prompting shoppers to exercise caution, verify prices, and negotiate with traders feeling the pressure of closing time.
Cash transactions take precedence during this busy period, emphasizing the need for shoppers to adapt to the evolving dynamics of the holiday rush, where many traders prefer the efficiency of cash over mobile money.
Security is visibly heightened with strategically deployed police officers from the Accra Regional Command in the Kantamanto Market area, aiming to ensure law and order and create a secure shopping environment.
Despite the holiday cheer, the perennial concern of pickpockets persists. Shoppers are reminded to stay vigilant and safeguard their belongings, underscoring the importance of personal responsibility during the bustling shopping spree, even with a visible police presence.
Transportation poses an additional challenge, with taxis charging elevated fees and online car services proving elusive. Securing a ride becomes time-consuming, emphasizing the need for shoppers to plan ahead and be patient amid the traffic in the central business district.
In some instances, spending about 30 minutes in one spot without moving is a common occurrence. Commuters are advised to explore alternative means of transportation, including the cautious use of motorbikes.
Many shoppers are observed adhering to health measures by wearing face masks, showcasing a positive response to the Environmental Protection Agency’s educational efforts during the harmattan season.