During a recent interview on Xzone with Afia Owusu, veteran artist Big Joe Frazier shared his perspectives on the evolving music industry.
He noted that while social media has made it easier for new artists to break into the scene, it has also introduced challenges.
Frazier reminisced about the difficulties of his early career, when limited understanding of the Twi dialect and scarce investment in music made success hard to come by.
Today’s environment, he observed, offers more financial support but also presents a different kind of challenge.
The ease of gaining popularity through social media means that not all artists achieve lasting success, as some may experience short-lived fame without substantial talent.
He emphasized that in the past, the rigorous process before a song’s release ensured its quality and success.
Nowadays, social media allows for quicker exposure, even for those who might lack deep musical skills.
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