Veteran artist Big Joe Frazier recently shared his views on the current music scene during an interview with Afia Owusu on Xzone, TV XYZ.
He acknowledged the positive role social media has played in providing new artists with opportunities that were not available during his career.
Frazier reflected on the challenges of his era, noting that the understanding of the Twi dialect was limited and there was less financial backing for music projects.
“Back then, it was tough. People didn’t understand the Twi dialect, and there was little investment in music. Now, investors are more willing to fund music projects.”
Today, he observes that while there is more investment in music, it hasn’t necessarily translated into sustained success for all artists.
He pointed out that despite social media’s ability to boost an artist’s visibility, it can also lead to a lot of fleeting popularity for those who may not possess genuine talent.
“Some artistes succeed, while others struggle,” he commented. “This disparity is normal and exists everywhere, even in our days.
According to Frazier, the rigorous processes that used to be in place for music releases helped ensure quality and potential success.
In contrast, modern platforms allow artists to gain attention with minimal effort and without deep musical expertise.
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