George Britton, CEO of GB Records, recently spoke out about Sarkodie‘s career, highlighting the potential benefits of the Ghanaian rapper securing backing from a major label.
In an interview on ClassFM’s Morning Show with Prince Benjamin, Britton acknowledged Sarkodie’s achievements while questioning his global recognition compared to artists like Burna Boy.
“Walking the streets of London, four out of every five people know Burna Boy. I wish our Ghanaian talents enjoyed that level of recognition,” Britton lamented, emphasizing the importance of international collaborations for Ghanaian artists to access global stages and media outlets.
Britton, drawing on his 15 years of talent management experience, urged Ghanaian artists to negotiate advantageous deals with international labels, warning of missed revenue and opportunities in music tourism without such partnerships.
Meanwhile, Sarkodie, known for his 2024 Hennessy Cypher, critiqued traditional record deals, which he likened to being “caged in a zoo,” underscoring his pride in achieving independent success over the past decade.