The new Amazon Music Live concert series is set to launch later this month with host 2 Chainz.
Amazon Music Live will premiere on Oct. 27 with a performance from Lil Baby, who’s set to give fans live versions of several It’s Only Me tracks, plus a selection of past catalog favorites. The series is timed to coincide with Thursday Night Football, which itself overlaps with the eve of each Friday’s batch of new music releases.
“Thursday Night Football is one of the most watched television events in America, and Amazon Music Live is an unprecedented moment for us to bring together the best of America’s sport and the biggest pillar of culture—music,” Kirdis Postelle, global head of artist marketing for Amazon Music, told Complex. “And for artists, AML represents a brand-new, massive opportunity for them to share their newest music with fans around the world.”
Future editions of AML include Megan Thee Stallion on Nov. 3 and Kane Brown on Nov. 10. The former’s appearance on AML, notably, boasts a hometown connection due to that particular Thursday also marking the date of the Houston Texans’ game against the Philadelphia Eagles on Thursday Night Football.
“If you’re a music fan, Thursday night is the most important night of the week. For fans, there’s nothing like the excitement of waiting for midnight for your favorite artist to drop new music,”
Postelle told Complex of the larger goal behind the AML launch. “With Amazon Music Live, we wanted to create a moment that would bring fans from around the world together to experience new music from their favorite artists.”
Source: Complex.com