The Chartered Institute of Marketing has named Lakeside Estate the Ghana Real Estate Company of the Year for 2021.
This occurred at the recently concluded 33rd CIMG Annual National Marketing Performance Awards, which took place on October 29, 2022 at the Labadi Beach Hotel in Accra. The event’s goals were to honor outstanding businesses for their achievements and to promote creative marketing and innovation in a turbulent global economy.
For that category, the award considered a number of factors.
According to the evaluation team, Lakeside Estate has taken into account the requirements and desires of its clients ever since it was founded by developing a product with input from its intended market rather than imposing it on the market forcibly.
“Lakeside Estate is known in the real estate industry for the past two decades prioritised its customers other than just making a profit.”
Meanwhile, the award was dedicated to its customers by making it possible to be at this level.
“We do cherish your loyalty and trust in the brand, doing business with us and letting our goals become a reality in the industry. In the next coming years, we will continue to serve you well and offer the most distinctive customer satisfaction to all our customers” a rep from Lakeside said.
Speaking at the event, president of the National Institute of Marketing Nigeria, Dr. Idorenyen Enang emphasised that businesses cannot undermine their customers’ opinions.
According to her, opinions and suggestions made by customers are key to the sustainability of every business venture.
“In fact, they are the foundation of a business and many businesses have strived and achieved success because of their customers”.
She however urged companies in the country to continue to adopt strategies aimed at ensuring their customers reach the required satisfaction in service delivery.
Dr. Idorenyen Enang made this known at the just-ended 33rd CIMG Annual National Marketing Performance Awards which was held on October 29, 2022 at the Labadi Beach Hotel Accra.
The event was aimed at promoting Creative Marketing and Innovation in a volatile global economy and honouring outstanding companies for their performance.