Arsenal Football Club has unveiled its new away shirt for the upcoming 2023-24 season, drawing inspiration from the club’s origins in Islington.
The eye-catching design boasts a vibrant yellow color, accentuated by fluid black lines that symbolize the map of Arsenal’s home borough in North London.
In a departure from their traditional away shirt style, the kit features a blue badge and logos, while the collar and sleeves are adorned with the same blue hue, adding an unconventional touch to the overall look.
Ready to broadcast Islington’s finest to the world 📻
— Arsenal (@Arsenal) July 18, 2023
Introducing the new Arsenal x @adidasFootball 23/24 Men’s Team away kit 👇
Forward Gabriel Martinelli said of the adidas-designed strip: “I love it! It’s a fresh look and it really brings to life the style of Arsenal.
“Our supporters are incredible and it’s great that adidas and the club have created this design to celebrate them and our roots in North London.
“I can’t wait to get back on the pitch in our new away shirt.”
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As part of their new jersey campaign, Arsenal has provided a platform for several music artists who are passionate supporters of the Gunners. This initiative celebrates the vibrant culture of Arsenal’s local area.
In a promotional video, musicians including Mabel, Sherelle, and AntsLive are featured alongside the club’s men’s first-team players, showcasing the diverse talents and shared passion for the Arsenal community.
away from home, close to the heart 🫶
— adidas Football (@adidasfootball) July 18, 2023
introducing, the new @Arsenal men’s team away kit 23/24 – available now. pic.twitter.com/YljNQHePz8
Rapper AntsLive said: “There are so many talented Gooners all over the globe and I love the way the club is making a real effort to showcase the talent. Arsenal have always led the pack in supporting culture.
“We’ve seen them connect with supporters in North London and communities around the world in different ways and this time it’s through music and design.
“As a lifelong Gooner, it’s a special honour to feature in the launch and have my music as the soundtrack. Big up the Arsenal every time.”
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Arsenal’s men’s team, under the management of Mikel Arteta, may unveil their new kit when they take on the MLS All-Stars in Washington DC on Wednesday night. This match is part of their schedule during their time in the United States, where they will also face renowned teams such as Manchester United and Barcelona.
Following their American tour, Arsenal will return home for a fixture against Monaco in the Emirates Cup. Subsequently, they will face off against Premier League champions Manchester City in the Community Shield on August 6, marking the traditional season-opening match.