Nigerians are among the world’s highest social media users, with 2024 data ranking the country fifth globally for average daily time spent online.
Data from Cable.co.uk and We Are Social, shared by World of Statistics on X on Sunday, shows that Nigerians spend an average of 3 hours and 23 minutes on social media each day.
Kenya tops the list with users averaging 3 hours and 43 minutes daily, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s average positions it just behind these nations in terms of time spent on social media.
Other countries with high daily social media usage include Colombia at 3 hours and 22 minutes, Chile and Indonesia both at 3 hours and 11 minutes. Completing the top ten are Saudi Arabia with 3 hours and 10 minutes and Argentina at 3 hours and 8 minutes.
In contrast, several countries report less time spent on social media, such as Ghana with an average of 2 hours and 43 minutes, Egypt with 2 hours and 41 minutes, and Thailand with 2 hours and 30 minutes.
European nations like Portugal (2:23), Romania (2:20), and Italy (2:17) reflect lower engagement, showing considerable regional differences in social media use.
Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17