Ghanaian musician Kofi Jamar has recently opened up about his challenges with media outlets in the country.
The renowned “Ekorso” artist revealed a stark contrast in his interactions with media houses, shedding light on the dynamics of fame and media relations.
In a candid interview on Property FM, Jamar disclosed how during his peak, numerous media houses eagerly sought interviews with him.
Despite his hectic schedule, he made time for these engagements, emphasising his desire to nurture positive relationships with the media.
However, the situation has dramatically shifted for Jamar.
“Let me emphasize this, when Ekorso went viral and the song was everywhere and I remember when a lot of radio and TV stations were chasing me for interviews. Every media house from left and right like we had to make time for all of them cos they’re media houses and personalities we respect them a lot,” Kofi Jamar stated.
He expressed frustration at the difficulty of securing interviews with the same media houses that once clamoured for his attention.
“And we wanted to establish a long-term relationship with them and here is the case where I don’t have a hit song like Ekorso at the moment. I’m trying to go to those same radio stations and media houses for an interview now and it becomes hard for me, I think that’s where the problem comes from.”
This change, he believes, stems from his current absence from the hit song charts.
Reflecting on his experience, Jamar highlighted the industry’s harsh realities.
He recounted being warned by industry insiders about the fickleness of fame and the potential for exploitation, cautioning new artists about the challenges they might face.
“This industry is known for the fact that when you’re coming as a new artiste we have experienced gatekeepers who warn you to be careful of the industry cos if you don’t take care they’ll use you and dump you”.
Jamar’s revelations offer a glimpse into the intricate dynamics between artists and media in the music industry, showcasing the volatile nature of fame and the importance of maintaining lasting connections.