Rapper Kofi Jamar, whose real name is Derrick Osei Kuffour Prempeh, emphasized that an artist’s main goal should be to cultivate a loyal fanbase rather than solely focusing on creating hit songs.
Known for his popular track “Ekorso” featuring Yaw Tog and YPee, Kofi Jamar shared his perspective with MzGee on Just Being Us, asserting that he remains unfazed by the pressure to produce another hit.
He explained, “Before ‘Ekorso,’ I was already making music and attracting fans from all over.
I cater to different tastes whether it’s Hiplife, Highlife, hip-hop, or rap because I want to appeal to a broad audience.
My earlier collaborations and projects, like those with Stonebwoy, Medikal, and S3fa, have been instrumental in building a substantial fanbase.”
Kofi Jamar believes that cultivating a dedicated following is more important than chasing individual hits.
“I focus on growing a fanbase that will appreciate every song I release. By nurturing loyal followers, each track can potentially become a hit on its own.”
Despite not being obsessed with producing a hit after every release, he remains driven and committed to his craft.
“I’m continually evolving and pushing boundaries. My next project will be even more impactful than ‘Ekorso,’ aiming to make a global impression.”
Currently, Kofi Jamar is promoting his new single “Wombom,” which features Kwesi Amewuga and Kofi Mole.