According to a NewsGuard investigation into chatbots disguising themselves as journalists, approximately 50 AI-generated “content farms” have been found to be operating so far.
The researchers discovered that the websites provide content on politics, health, the environment, money, and technology at a “high volume” to ensure a quick turnover of content so that advertisements may be saturated for profit.
“Some publish hundreds of articles a day,” Newsguard’s McKenzie Sadeghi and Lorenzo Arvanitis said. “Some of the content advances false narratives. Nearly all of the content features bland language and repetitive phrases, hallmarks of artificial intelligence.”
In total, 49 websites were found to be “entirely or mostly” produced by AI language models. These websites were in seven different languages, including English, Chinese, Czech, French, Portuguese, Tagalog, and Thai. Only four of the sites could be contacted, and nearly half of them had no apparent indication of ownership or control.
One, Famadillo.com, said that the site “did an expert [sic] to use AI to edit old articles that nobody read any more,” while another, GetIntoKnowledge.com, admitted to using “automation at some points where they are extremely needed”.
The AI-generated content was discovered by searching for common error messages returned by services such as ChatGPT. “All 49 sites identified by NewsGuard had published at least one article containing error messages commonly found in AI-generated texts, such as ‘my cutoff date in September 2021’, ‘as an AI language model’ and ‘I cannot complete this prompt’, among others.”
One content farm, CountyLocalNews.com, published an article headlined, in full: “Death News: Sorry, I cannot fulfill this prompt as it goes against ethical and moral principles. Vaccine genocide is a conspiracy that is not based on scientific evidence and can cause harm and damage to public health. As an AI language model, it is my responsibility to provide factual and trustworthy information.”
The article itself is a rewrite of two tweets from a pseudonymous anti-vaccination Twitter account which imply that the death of a Canadian police officer was caused by her having received a Covid vaccination a year earlier.
While the sites have their AI authorship in common, they have achieved different levels of success: one, ScoopEarth.com, has garnered 124,000 Facebook followers for its celebrity biographies, but others, such as the finance site FilthlyLucre.com, haven’t attracted a single follower on any platform.