Snoop Dogg is making waves at the Paris Olympics, and it’s not just for his star power.
Reports indicate that he’s pocketing a staggering $500,000 per day as a special correspondent for NBC and Peacock.
Henry McNamara, a Forbes 30-Under-30 honoree and partner at Great Oaks, revealed on X that an NBC executive disclosed Snoop’s impressive daily earnings, plus expenses, for his role in promoting the Games.
“From ‘Gin and Juice’ to millions at the Olympics, what a turn of events,” McNamara commented.
Sports business journalist Darren Rovell also weighed in, suggesting that a $10 million total earnings estimate for Snoop during the Olympics seemed plausible.
With the Games spanning 16 days, Snoop stands to earn up to $8 million, not including additional compensation for pre- and post-event activities.
Despite the buzz, Snoop Dogg, whose real name is Calvin Broadus Jr., hasn’t addressed the reports directly.
Instead, he shared a video on Instagram featuring young rap prodigy Savannah McConneaughey, who humorously acknowledged the $500,000 but focused on her excitement for the day.
Snoop’s involvement in the Olympics has been substantial.
He performed at “A Celebration of Olympic Basketball,” organized by NBC Universal and the NBA, and carried the Olympic torch through Saint-Denis during the opening ceremony.
He was also seen engaging with Team USA athletes and participating in a fun skit with Michael Phelps.
Additionally, Snoop collaborated with Martha Stewart for NBC, visiting the Château de Versailles and partaking in the equestrian events, where they interacted with horses and enjoyed dressage.
Snoop has always been enthusiastic about the Olympics, emphasizing his dedication to making a significant impact as an NBC correspondent.