Ghanaian musician Strongman has revealed that he participates in controversies and musical feuds with other artists primarily to enhance his commercial success. He mentioned that he would not respond to provocations from other musicians in their songs unless they offered economic benefits.
Strongman cited his past feud with Medikal, which he believes boosted his commercial success, as an example. He emphasized that engaging in controversies and beefs with other musicians is a strategic move to improve his commercial revenue and enjoy the associated benefits. This approach highlights the economic considerations that may underlie some of the interactions and conflicts within the music industry.
“If I want to diss you I will do it in such a way that you will come and respond. For the aspersions all the time, I hear it in songs but I’m a businessman so I have to check certain things to know whether I should do a particular beef or not.
“It’s not just about the emotions because we can’t use it to buy rice. I have to assess the person to know whether he has enough numbers and is at a certain level in the music industry,” he said in a video shared by Express GHTV on their YouTube channel.
Strongman also noted that his beef with Medikal was beneficial to his music brand hence he will not just do such a thing for the fun of it.
“Because of my last beef, I had 105k in five hours that is the one with Medikal. So apart from the commercial aspect I need to enjoy it as well, I don’t just respond to anybody.”