31.2 C
Accra
Thursday, May 30, 2024
Entertainment'You had no basis to ban celebrities from endorsing alcoholic products' -...

Date:

‘You had no basis to ban celebrities from endorsing alcoholic products’ – Arnold

spot_img

Arnold Asamoah-Baidoo, an entertainment commentator, has voiced criticism against the Food and Drugs Authority (FDA) for banning celebrities from endorsing alcoholic products.

He argued that the FDA’s decision lacks empirical evidence demonstrating the impact of such endorsements on children and youth, making the directive ineffective.

- Advertisement -

Arnold stressed that the directive could be justified if research data showed that celebrity endorsements of alcohol had negative societal effects.

“I do not believe that being a regulator gives you the right to enact laws that could potentially collapse another industry. Anyone who has doubts should revisit the directive; it was issued without any analysis or empirical data to substantiate their claims that celebrities could negatively influence kids and the youth through such advertisements.

- Advertisement -

“In the UK, where they have regulations on betting and other activities, they provide empirical analysis with dates and figures that demonstrate the impact on 6,000 children, allowing for a clear understanding. But issuing a pedestrian directive without empirical evidence to support it is a mistake. What they’ve done has serious implications for the industry,” he said on UTV’s United Showbiz hosted by MzGee and monitored by GhanaWeb.

In the meantime, individuals in the entertainment industry have shared varied opinions regarding the prohibition of celebrity endorsements for alcohol. Some view it as advantageous, while others argue that it won’t benefit industry stakeholders.

- Advertisement -

Background

In 2015, the Food and Drug Authority (FDA) enforced a ban on celebrities endorsing alcoholic drinks, aligning with a World Health Organization (WHO) policy aimed at safeguarding minors from alcoholism.

The controversy reignited in 2020 when artist Wendy Shay publicly criticized the FDA and the Gaming Commission of Ghana for the ban, arguing it deprived celebrities of potential income.

Shay urged her colleagues to resist the policy, claiming it harmed their financial interests.

The FDA maintained that their directive was not intended to hinder celebrities’ earnings but to protect children.

In 2022, the matter escalated to the Supreme Court.

Mark Darlington Osae, a music publisher and chair of the Ghana Music Alliance, challenged the FDA’s regulations, alleging discrimination based on economic status and occupation, violating articles 17(1) and 17(2) of the 1992 Constitution.

Several key figures in the music industry, including Shatta Wale, Brother Sammy, Kuami Eugene, and Camidoh, have opposed the law, calling for its repeal prior to Mark Darlington’s legal action.

Meanwhile, the Supreme Court of Ghana has postponed its ruling on the matter.

No new date has been announced.

Latest stories

Gov’t will complete Kumasi Amphitheater before December 2024 – Tourism Minister

Deputy Minister of Tourism, Arts, and Culture, Mark Okraku-Mantey...

Ritualist allegedly ‘chops’ hand of corpse at Kwabere East

Residents of Dumanfo, near Mamponteng in the Kwabere East...

Okaikoi South NDC parliamentary candidate accuses NPP of blocking his bid to fix Avenor roads

Parliamentary candidate representing the National Democratic Congress (NDC) in...

Gold valued at over US$30bn illicitly transported from Africa in 2022 – Report

Gold trafficking from Africa, primarily directed towards the United...

My parents divorced when I was 13 years old – Medikal

Ghanaian musician Medikal has opened up about the dissolution...

Why I stopped going to church – ‎Ahuofe Patri reveals

Ghanaian actress Priscilla Opoku Agyeman, popularly known as Ahoufe...

Related stories

Gov’t will complete Kumasi Amphitheater before December 2024 – Tourism Minister

Deputy Minister of Tourism, Arts, and Culture, Mark Okraku-Mantey...

My parents divorced when I was 13 years old – Medikal

Ghanaian musician Medikal has opened up about the dissolution...

Why I stopped going to church – ‎Ahuofe Patri reveals

Ghanaian actress Priscilla Opoku Agyeman, popularly known as Ahoufe...

US lab distances itself from toxicology test on Mohbad

The National Medical Services Laboratories in Pennsylvania, USA, have...

“This is the lowest I’ve ever seen the state of our country’s economy” – D-Black

Popular Ghanaian musician and entrepreneur, Desmond Blackmore, also known...

VIDEO: Piesie Esther prays for Ghana from the sea of Galilee in Israel

A viral video circulating on social media shows Ghanaian...

LEAVE A REPLY

Please enter your comment!
Please enter your name here