Luxury watchmaker Rolex is set to shutter its official store in South Africa in June after a remarkable 76-year presence, as confirmed to local newspaper, News24.
According to Rolex, shifting local dynamics and market conditions no longer justify the continuation of an official Rolex affiliate in the region.
However, Rolex assured that they would maintain an active presence in the area through their established retail network.
Since its inception in 1948, the store has been a fixture in South Africa.
Following this decision, all Rolex retailers in the country will now liaise directly with the head office in Geneva.