A political scientist from the University of Ghana Legon, Dr. Kwame Ansah-Asante, has emphasized the importance of politicians establishing a connection with the public to understand and address their needs.
He asserted that this connection is crucial for gaining the trust and votes of the electorate.
During the February 19 episode of Ghana Tonight on TV3, Dr. Ansah-Asante highlighted the necessity for politicians to convey convincing messages to the Ghanaian people.
“They need to be able to convince Ghanaians that look, the economic situation they find themselves, in no time it will be resolved. Plans regarding their means of livelihood, employment, should be packaged and sent to the people to convivence them. The issue of even growth of the economy and all that’’ he stated.
He emphasized the importance of addressing economic challenges, livelihood, and employment issues, and ensuring that plans for resolving these concerns are effectively communicated to the public.
In his analysis, Dr. Ansah-Asante stressed that politicians must craft messages that resonate with the public, tackling issues that impact the general population.
“The message must touch and resonate with those listening, address the public issues confronting the general public, and address the ongoing challenges faced,” he added.
According to him “for election, you need to have your human resource material which they will have, your strategy, you need to have manifesto and message’’.
He added that “the promise they made, they make sure by the time it gets to the December 7, they will have enough to stand on to campaign.”
He underlined the significance of addressing ongoing challenges and discussing governance indicators that influence political outcomes.
Furthermore, he pointed out that politicians need a well-prepared human resource material, a strategic plan, and a comprehensive manifesto to effectively campaign for elections.
According to Dr. Ansah-Asante, politicians must fulfill the promises they make, ensuring that they have substantial grounds to campaign on by the time the elections arrive on December 7.
He concluded by stating that discussions on governance indicators should also focus on whether politicians genuinely possess effective solutions to the challenges faced by the nation.