Founder of The New Force, Nana Kwame Bediako, has made known the meaning of his widely recognized alias, Cheddar.
Cheddar, according to Mr Bediako, means money. He made this known when he conveyed the positive and successful relationship he has with wealth, particularly money, in an interview on Kofi TV with host, Kofi Adoma.
For Cheddar, money is no mere object, but he describes it as if it were a romantic partner. According to him, even when he does not actively seek it, money finds a way to locate him, which implies that his financial success or opportunities are abundant and readily available.
“Money is like a woman; we came to meet it, and we will leave it. Money likes me. Even when I leave it, it finds a way to get to me. It follows me; when I speak, it is close by; and when I sit, it sits. For some people, when they get money, it quickly vanishes.
“I share for everyone to get a portion. I give to the visually impaired, the rich, mothers, paupers and I also know how to spend money very well.
“So money is my girlfriend. Cheddar means money, and now I don’t associate with it and I have moved to Freedom, but money still says it is me; it will serve,” he said.
The footage of the interview that has surfaced on social media comes at a time when Cheddar has recounted the period when he first became a millionaire.
According to the business mogul, he achieved his first million pounds at the age of 21 due to a combination of ventures in the telecommunications sector and a strategic involvement in the scrap business in the United Kingdom.
Cheddar revealed that he utilized $20,000 from his initial million-pound earnings to establish a club in Ghana.
This entrepreneurial move proved fruitful, resulting in a profit of $75,000 after selling the club in 2002.
“The first money I made in England altogether was a million pounds and I was 21. I was working for myself, my company was GT, Global Telecommunications and Utilities I was selling scrap. I had my own office and I two employees.
“I started investments at a very young age and what happens when you make investments is that the money goes away and it feels like you are broke again so it makes you hungry,” he said.