In a recent press event hosted by the Ghana Music Awards USA, Hiplife musician Abrewa Nana expressed concern over the prevalent comparisons among Ghanaian musicians, emphasizing the need to shift focus towards learning and unity.
Addressing the audience at the Soho Restaurant in Accra on Friday, January 19, 2024, Abrewa Nana reflected on the industry’s evolution since its early days and stressed the importance of fostering a sense of pride and unity among Ghanaian musicians.
She called for a shift in perspective, suggesting that comparisons should serve as opportunities for learning rather than becoming divisive.
“We should compete within ourselves, love each other, and strengthen our unity. The constant comparisons are holding us back. We have incredibly talented artists in Ghana, and it’s time to appreciate and support each other,” she stated.
Highlighting the challenges faced by Ghanaian musicians in promoting their work, Abrewa Nana urged the industry to prioritise the promotion of local music.
She proposed a formula of promoting 80% Ghanaian music and 20% international tracks to give local artists more visibility.
Addressing the difficulties in self-promotion, Abrewa Nana pointed out the disparity in exposure between local and international artists.
She questioned the necessity for artists like herself to travel extensively for promotion and called for a more inclusive approach within the industry.
Known for her distinctive ragga style during the vibrant days of hiplife, Abrewa Nana emphasized the importance of promoting Ghanaian music to a global audience.
She urged the industry stakeholders to create an environment where local artists can thrive, calling for increased support and recognition for the rich musical talent within the country.