30.2 C
Accra
Saturday, December 7, 2024
BusinessTwitter shares ad revenues with content creators

Date:

Twitter shares ad revenues with content creators

Twitter has announced a new programme that will allow a group of selected content creators to earn a share of the advertising revenue generated from ads displayed in response to their posts.

The social media platform announced the programme on Thursday, 13 July 2023, saying that it was part of its efforts to help people earn a living directly on Twitter.

“Surprise! Today we launched our Creator Ads Revenue Sharing programme. We’re expanding our creator monetisation offering to include ads revenue sharing for creators,” a tweet from Twitter said.

According to Twitter’s ‘Creator Ads Revenue Sharing’ page, creators will be able to earn a share in ad revenue starting from the replies to their posts. The programme will be available in all the countries where Stripe supports payouts.

To be eligible for the programme, creators must:

•  Be subscribed to Twitter Blue or Verified Organisations

•  Have at least 5 million impressions on their posts in each of the last three months

•  Pass human review for Creator Monetisation Standards

They will also need a Stripe account, which is a payment platform that Twitter works with for payouts. They will also have to adhere to Twitter’s Creator Subscriptions policies.

Twitter said it would soon launch an application process for the programme and that all eligible creators would be able to apply by accessing Monetisation in their settings.

The programme comes a few days after Twitter’s ‘rival’ Threads was launched, which is also intended to attract more content creators to the platform.

Earlier this year, Twitter introduced a feature that enabled users to provide paid subscriptions for their content on the platform.

Elon Musk, the billionaire who acquired Twitter in October last year, has previously stated that for the first year, the company would transfer the entirety of subscription revenue to creators, excluding charges related to payment gateways.

[forminator_poll id="710479"]

Latest stories

2024 Election: LIVESTREAMING – Voting ends, counting set to begin

Voting in the 2024 general elections officially ended at...

Video: 500,000 fake ballot papers found in Kumasi – Joyce Bawah Mogtari claims

500,000 fake ballot papers have been discovered at the...

Party agent arrested for wielding weapon at St. Theresa School polling station

The Ghana Police Service has arrested Michael Allotey for...

NPP, NDC clash over ballot paper shortage in Yendi

Yendi is grappling with a ballot paper shortage, causing...

Polling station agent in police custody for double voting at Wassa Akropong-Appiahkrom

The Ghana Police Service has arrested Kwofie Stephen, a...

Vehicle with network scramblers intercepted, occupants apprehended with weapons in Ketu South

A vehicle equipped with network scramblers was intercepted in...

Related stories

Govt’s treasury bill auction falls short of GHS6.49bn goal

The government plans to borrow GH¢6.491 billion through this...

Govt gives 15,000 acres of farmland to Ejura community

Government has handed over 15,000 acres of farmland to...

Ghana’s Gross International Reserves improves to $7.92 billion – BoG

Ghana’s Gross International Reserves (GIR) saw an increase, climbing...

UAE leads 4 nations who receives 99.2% of gold exports

Gold produced in Ghana is mainly exported to four...

Ghana records GHS3.9bn trade surplus in 2024 – GSS

The Ghana Statistical Service (GSS) has announced that Ghana...

Govt to partner with private sector to expand terminals for STC

The Ministry of Transport has announced the government's commitment...

Farmers in Northern Region gets boost with $3m funds from USAID

The United States, via the U.S. Agency for International...